On the cusp of a world-wide rebranding, the Population Council needed to roll-out their new graphic identity across multiple print applications. They wanted templates for report covers and interiors that were intuitive, functional, and beautiful.
The Design
• Use the PopCouncil "Arc" as the main narrative element of the graphic system (The arc of data, of service, of knowledge, etc)
• Create a template system allowing for each document to be unique yet part of a whole set
Role: Contributing Art Director and Senior Designer, C&G Partners
I collaborated with fellow Sr. Designer, Eliza Fitzhugh, and our team to create this dynamic identity.
